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1. CUSTOMERS are the most important people in our business, whether we are dealing with them in person or over the telephone.
2. CUSTOMERS are not dependant on us. We depend on them.
3. CUSTOMERS are not an interruption of our work. They are the purpose for it.
4. CUSTOMERS are a part of our business. They are not outsiders.
5. CUSTOMERS are not cold statistics. They are human beings with feelings and emotions like our own.
6. CUSTOMERS are not just someone to argue with or match wits with.
7. CUSTOMERS are people who bring us their wants. It is our job to fill those wants.
8. CUSTOMERS are deserving of the most courteous and attentive treatment we can give them.
9. CUSTOMERS ARE THE LIFEBLOOD OF OUR BUSINESS.
Employees - They are our center of strength which determines our community reputation. Employee involvement and teamwork are vital to our efforts to create a work environment where they are repsected and rewarded for their services.
Continuous Improvement - We must consistently strive for ways to continually upgrade the manner in which we conduct business to ensure our performance is superior.
Growth and Profitability - Profits are the measures of our progress and efficiency in providing our customers with superior products and service. Profit is required for growth and expansion in order to meet the needs of our customers, employees and community. |